> ## Documentation Index
> Fetch the complete documentation index at: https://linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience from Customer List

Upload a list of customers directly to the ad platform to create a custom audience for remarketing.

## Google

### 1. Prepare Your Data

* Create a segment in Linkrunner from Audience Cohort and download the CSV

### 2. Upload to Google Ads

#### Navigate to Audience Manager

1. In your Google Ads account, click the **Tools** icon (the wrench) in the left menu
2. Under the "Shared library" section, click **Audience manager**

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/google_ads/custom_audience/1.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=c01521e224863e959c6cfd54b7cc0d4b" alt="Google Ads Audience Manager" width="2944" height="1636" data-path="images/google_ads/custom_audience/1.png" />

#### Create a New Customer List

1. Click the blue **+** button

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/google_ads/custom_audience/2.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=839b46165d325798daa18bd273cc8b4f" alt="Click the plus button" width="3016" height="1642" data-path="images/google_ads/custom_audience/2.png" />

2. Select **Customer list** from the drop-down menu

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/google_ads/custom_audience/3.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=40f3cc50f3590e9a0cad256030f1d890" alt="Select Customer list" width="3014" height="1632" data-path="images/google_ads/custom_audience/3.png" />

3. Select "Upload a file manually" and click **Continue**

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/google_ads/custom_audience/4.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=de4b3f7ebea87fbd2204deb089ad7c02" alt="Upload a file manually" width="3012" height="1636" data-path="images/google_ads/custom_audience/4.png" />

#### Configure the List

* **Segment Name**: Give your audience a clear, recognizable name (e.g., "Newsletter Subscribers Q1")
* **Data Type**: Choose "Upload emails, phones, and/or mailing addresses"
* **Data to upload**: Attach your prepared CSV file
* **Membership Duration**: Choose how long you want a user to stay on this list. You can set a specific number of days or choose "No expiration" (the maximum is 540 days)

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/google_ads/custom_audience/5.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=95a503f0b4fffdb6258ce83859f30b76" alt="Configure the list" width="3014" height="1640" data-path="images/google_ads/custom_audience/5.png" />

Click on **"Save and continue"** to create the customer list.

## Meta

### 1. Prepare Your Data

* Create a segment in Linkrunner from Audience Cohort and download the CSV

### 2. Upload to Meta Ads

#### Navigate to the Audiences Dashboard

1. Open Meta Ads Manager
2. Click the **All Tools** menu (the three horizontal lines or "hamburger" icon) on the left sidebar
3. Select **Audiences**

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/meta/custom_audience/1.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=778a8184ff6666b88ea90785f6ae3f95" alt="Meta Audiences Dashboard" width="3012" height="1632" data-path="images/meta/custom_audience/1.png" />

#### Create a Custom Audience

1. Click the blue **Create Audience** dropdown button
2. Select **Custom Audience**

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/meta/custom_audience/2.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=c91c9dfe413b1784f5df8223c7817925" alt="Create Custom Audience" width="3012" height="1638" data-path="images/meta/custom_audience/2.png" />

#### Choose Your Source

1. Under "Your sources," select **Customer list** and click **Next**

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/meta/custom_audience/3.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=0066af53dcc3fb7cb49486b58df381ee" alt="Select Customer list" width="3016" height="1630" data-path="images/meta/custom_audience/3.png" />

2. **Upload File**: Drag and drop your CSV or TXT file, or click to upload it

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/meta/custom_audience/4.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=bea9d2413958f4d9c273a75b31e91565" alt="Upload file" width="3010" height="1636" data-path="images/meta/custom_audience/4.png" />

#### Set Up Your List

1. **Customer Value**: Meta will ask if your list includes a column for customer value. Select **No**, then click **Next**
2. **Name Your Audience**: Give it a clear, descriptive name (e.g., "Purchasers - March 2026") and an optional description. Click **Next**

#### Map Your Identifiers

1. Meta will preview your data and attempt to map your columns to its accepted identifiers
2. **Action Needed**: Review the "Mapped" and "Unmapped" tabs. If a column is unmapped, manually select the correct identifier from the dropdown menu, or tell Meta to ignore that column

<img src="https://mintcdn.com/linkrunner-01ef8e08-darshil-docs-signup-webhook-network-name/WR3qahFfbABX0Q4l/images/meta/custom_audience/5.png?fit=max&auto=format&n=WR3qahFfbABX0Q4l&q=85&s=3f43438143c9d7341b93aded3b29d458" alt="Map Your Identifiers" width="3006" height="1640" data-path="images/meta/custom_audience/5.png" />

3. Click **Import and Create** to create the audience.
